EPPM 1013 Digital Business Set 9

 Week1：Rethinking Digital Business

In the very first week, we managed to complete the team formation successfully. This week’s lessons really reshaped my understanding of what “digital business” actually means. I realized that it is much more different from traditional business than I had imagined. Even though I already had some background knowledge, this experience opened my eyes and made me excited to keep exploring and learning more in the coming weeks.

Week2：Digital Transformation & Opportunity Analysis

This week helped me see that digital transformation is really about how companies reinvent themselves from within. I also learned through opportunity analysis that successful ideas aren’t just based on gut feeling, but need proper structured methods to test whether they are truly workable.

Week3：Teamwork and Contributions

This week I took part in presenting for both Topic 6 and the ZUS Coffee project. Besides that, I supported the team by proofreading our script and double-checking the speaker sequence so the presentation would run more smoothly. For the social media activity, I helped manage the post files and ensured the layouts stayed consistent. Overall, the teamwork was solid, and I was really glad to see how well everyone performed together.

Week4:Lessons from Digital Marketing Practice

This week’s panel task centered on creating and sharing social media content. Our group worked together on product promotions, discounts, and digital ads, applying what we learned in the first three weeks to hands-on practice.

My role focused on product visuals, where I designed a video and a promotional image, while also contributing to content planning to keep the style and campaign message consistent. This experience showed me that social media marketing isn’t just about attractive designs — it’s also about timing, strategy, and engaging with the audience.

Through teamwork and feedback, I’ve come to see that every step — from visuals to copywriting, planning to execution — shapes a brand’s online presence. The key lesson I take away this week is that effective social media marketing goes beyond grabbing attention; it’s about building meaningful connections with people.

Week5：Connecting Design, Action & CRM

This week, our task was to create a digital ad demo. I took charge of the Canva design, and at first the ad looked visually appealing but felt more like a simple poster. Once we added a clear call-to-action such as “Grab Yours Today” alongside the discount, the ad became more persuasive and goal-oriented. I realized that an ad isn’t just about looking attractive — it also needs to motivate the audience to take action. The short fruit video added extra energy and matched our brand identity nicely.

In class, we explored CRM and its role in building customer loyalty, organizing data, and supporting better marketing strategies.  This week showed me that visuals, strategic thinking, and theoretical knowledge must work together for a digital project to be truly effective.

Week6：Data, Trust, and the Power of Subject Lines

In Week 6, our focus shifted to two key textbook topics. Chapter 11 highlighted digital transformation and growth hacking, emphasizing how companies use data, teamwork, and continuous testing to grow faster. Chapter 12 addressed ethics and security, showing that digital trust relies heavily on privacy, transparency, and accountability. These points influenced our group activity on email marketing, where we tried to design content that was both data-driven and ethically sound.

For practice, we experimented with email campaigns. I drafted the design and copy in Canva, then sent it through Mailchimp as a small test. The subject line — “Boost Your Day with Fresh Flavors – Special Offer Inside!” — earned a fair number of opens and some clicks, proving how much a strong subject line can impact performance.

From this task, I learned that effective emails don’t need to be long. A bright design, concise message, and clear call-to-action button or promo code can already deliver results. Compared with social media or ads, emails feel more personal and direct — but together they all work as part of a bigger digital strategy: social builds awareness, ads grab attention, and email provides the final push.

Week7：From Integration to Confidence

This week marked the conclusion of our digital strategy project. Instead of producing new materials, we focused on integrating the website, Instagram posts, ad demo, and email into one cohesive package. Managing different platforms at the same time wasn’t easy, but in the end the overall flow felt consistent and unified.

Through this process, I realized that a digital strategy is really about testing ideas, making adjustments, and ensuring both visuals and CTAs remain clear. Some of our attempts succeeded while others fell short, but the experience gave me more confidence in planning and executing a real campaign in the future.